A Private Blog Network (PBN) is a group of websites controlled by one person or company, mainly used to create backlinks that boost another site’s search engine ranking. These networks use expired domains with past traffic and authority, but they come with big risks. Search engines don’t like PBNs and can penalise sites using them, which might hurt your online presence in the long run. Instead of relying on PBNs for quick wins, it’s better to focus on creating quality content and earning links naturally.
