In SEO, “rank” is the position your website shows up in search results when someone types in a query. A higher rank means your site appears closer to the top, which usually brings more visitors without needing to pay for ads. To improve your rank, you can use strategies like adding relevant keywords to your content and making sure your site loads quickly and works well on mobile devices. Keeping an eye on how you rank over time helps you stay ahead of competitors and build trust with users who prefer higher-ranked sites.