A reciprocal link is when two websites agree to link to each other, which can help boost their visibility and improve search engine rankings. This strategy can drive more traffic between sites and make them seem more credible in the eyes of search engines. However, it’s important that these links are relevant; otherwise, they might backfire and hurt your ranking instead. So, while reciprocal linking can be useful, it’s best used as part of a wider SEO plan focused on quality content and user experience.
