Return on Investment (ROI) in SEO is all about measuring how much money you make compared to what you spend on search engine optimisation. To figure it out, use this formula: ROI equals your net profit from SEO divided by the cost of your SEO efforts, multiplied by 100. This helps businesses see if their investment in things like keyword research and content creation pays off. Plus, it’s not just about immediate sales; good SEO can boost brand awareness and customer engagement over time.
