Search Quality Rater Guidelines are instructions from search engines like Google that help quality raters evaluate how well search results match what users are looking for. These guidelines focus on ensuring users find trustworthy and relevant information by considering factors like the website’s credibility, content quality, and user experience. While these ratings don’t directly change search rankings, they offer important feedback to improve how algorithms work over time. Understanding these guidelines can really help SEO pros create better web content in today’s digital world.