Search results are the listings you see when you search for something online. When you type in keywords on a search engine like Google, it finds relevant web pages and shows them to you. These results can include regular links, ads, images, videos, and news articles. How well a website ranks depends on things like how relevant its content is and how user-friendly it is. So if businesses want to be seen online, they need to master SEO techniques to improve their visibility in these competitive searches.