Secure Sockets Layer (SSL) is a security technology that creates an encrypted link between a web server and your browser, keeping your data safe while you browse. When you visit an SSL-secured website, a secure connection is set up to protect sensitive info like credit card details from prying eyes. Plus, having SSL can boost your site’s trustworthiness in search engines like Google, helping it rank higher and making users feel more confident when sharing their information online. In short, if you’re running a site that deals with personal data, using SSL is essential for both safety and visibility.