Search Engine Marketing (SEM) is all about boosting a website’s visibility on search engines through paid ads. It helps businesses attract people who are actively looking for their products or services, making it easier to get leads and sales. While SEM includes things like keyword research and ad optimisation, it’s different from Search Engine Optimisation (SEO), which focuses on organic rankings over time. Basically, SEM gets you quick results by placing your ads right in front of potential customers when they need them most.
