Yandex is a major Russian tech company best known for its search engine, which is popular in Russia and nearby countries. Founded in 1997, it offers services like online ads and web analytics. Unlike Google, Yandex uses different rules to rank websites based on what Russian-speaking users prefer. To do well on Yandex, businesses need to create engaging content that fits local culture while following their guidelines, like using the right keywords and ensuring mobile-friendliness. Tools like Yandex.Webmaster can help track how well your site performs too.
